These days, businesses live and die by their search engine ranking. Sounds a little extreme, but it’s true. Really! The statistics speak for themselves…

 

Search Engine Optimisation statistics

• The Internet is the second most commonly used medium after television (Internet Statistics Compendium, 2006)
  
• More than 15 million Australians used the Internet in 2007 (Frost & Sullivan)
• 93% of users worldwide use search engines to find websites (Forrester Research)
• More than 92% of searchers never search for brand names (DoubleClick)
• 100% of customers see the first, second and third results in an organic search. Whereas only 50% see the first result in the sponsored listings (PPC/paid ads). And only 40% see the second paid result, and 30% see the third (Eye-tracking Study, Enquiro, Did-it and Eyetools, 2005)
• 85-90% of Google users don’t look past the first page of results
• 87% of people who are ready to buy use the normal (‘natural’ or ‘organic’) results, not the sponsored/paid listings
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Pretty compelling, huh?

 

Search Engine Optimisation testimonials

But if that’s not enough, consider the following testimonials. In twelve months’ time, wouldn’t you like to be in the same position as these people?

“When I uploaded my first website, I knew nothing about search engine optimisation. I thought it would automatically appear in the search engines. I even did a search an hour later – all excited. How wrong I was! For nearly two years after that, I struggled. I made over a thousand cold-calls and spent thousands of dollars on Google AdWords and Yellow Pages ads, with almost zero return. Then I discovered search engine optimisation. I invested less in it than I’d previously wasted on advertising, and I shot straight to the top. It took a few months (six months to get to the top for the really important word, “copywriter”), but now that I’ve made it, there’s no looking back. Thanks to search engine optimisation, I don’t have to spend a cent on advertising and I never cold-call any more. I haven’t done either for about five years. Not once. And I have a lot more work than I can handle – the majority through the search engines. I’m now in the luxurious position where I simply raise my prices whenever I get too busy (and I’ve never had to put them down again)!”

Glenn Murray, Director, Divine Write Copywriting

“Cheapblinds.com.au would like to thank TopRanking for your professionalism and commitment to raising the bar for our online company. Since signing up with TopRanking we have seen a 50% increase on ‘commercial’ enquiries with a conversion rate of almost 90%. We have managed to obtain window covering refurbishment projects for IKEA, Centre Link and Docklands Apartments. Your monthly reporting provides comprehensive performance measures and provides us with a snap shot of our overall ranking position, enabling to add further improvements to our website. We also appreciate all the guidance and ideas on the improvement of our website and look forward to a long standing business relationship. Kind regards Effie & Con Manoussios – Company Directors”

Effie & Con Manoussios ,Directors, Cheap Blinds”

Not to put too fine a point on it, but search engine optimisation (SEO) is a business panacea. Few things will do more for your traffic, conversions and revenue than a high search engine ranking. And the only way to achieve that is to invest in search engine optimisation (SEO).