SEO - Why Now?

 

Because your competitors are already doing it, potentially reducing your market share in the process.
And if they’re not, all the better. You’ll get a valuable headstart. Soon you’ll be building on an established high ranking, while they’re still wondering where to begin.

 

Search engine optimisation is getting more expensive

And then there’s the question of cost. The simple truth is that it’ll cost you less if you do it now, rather than waiting ‘til next year or the year after.

Right now, search engine optimisation (SEO) is still vastly undervalued by most businesses. Despite the huge revenues earned online (estimated by Forrester Research to reach $316 billion in 2010). And despite the fact that 87% of people use a search engine when they’re ready to buy. Most businesses still spend a lot less on search engine optimisation (SEO) than on other forms of promotion. So it’s still comparatively easy to reach the top of the search engines. Certainly a lot easier than it will be this time next year. Never mind the year after that!

 

Search engine optimisation – easier to maintain than build

Oh… And it’s also a lot easier to maintain a high ranking than to get a high ranking in the first place. Once you’ve reached the top, you only have to do enough to stay there. So your SEO investment drops right off.
And anyway, don’t you want a bigger slice of that $316 billion pie, when 2010 rolls around?