Search engines don’t buy anything. Readers do. Many people forget this, in all the excitement of search engine optimisation (SEO). And that’s a big mistake.

 

Reader-friendly search engine optimisation

Fortunately for you, it’s not a mistake we make. We ensure that we optimise your site for both search engines and readers. This means:

No keyword stuffing – Besides the fact that it’s black hat and can get you banned by Search Engines, readers hate it. You’ve seen it yourself, plenty of times. You visit a site, and every second word is a keyword. It’s not just hard to read; it also looks cheap. It’s obvious from the get-go that they’re just spamming the search engines. They’ve not invested any real time, money or thought in their SEO approach. They clearly value search engines over readers. And who’d give business to someone like that?

We increase your keyword density intelligently - If your site is hard to read, people will infer a lot about your offering… At TopRankings, we boost your keyword density without putting readers off.

 

Only relevant pages – The search engines may love to see lots of pages with content relating to your keywords, but human visitors don’t. Not necessarily anyway. What human visitors like to see is the minimum. They like to read as little as possible. So we don’t confront them with page after page after page of content that offers no real value to justify the additional reading.

No never-ending pages – Again, while search engines may like to see masses of content, readers don’t. We write just enough to please both. That’s the real art of onsite search engine optimisation (SEO).

Minimise links in your body copy – Or use unmarked links. Search engines use text links as doorways to your pages. So links are important. But human visitors are even more important. So we don’t confuse or distract them with hundreds of links throughout your body copy. Instead, we use them sparingly, and only when they add value. And we employ an appropriate internal linking structure.

We do the right thing with specific keywords – Even if you’re in a niche market, or you’re simply targeting some pretty specific keyword phrases, we don’t use clunky phrases in your copy (like the exact phrase, “fastest tennis shoes world”), just because they’re what people are searching for. We know ways of targeting those specific searches without making your copy unfriendly.

We don’t get hung up on keyword density – In reality, search engines aren’t looking for a density of 5% or 3% or 10%. So we don’t get hung up on keyword density. Instead, we use density calculations only as a yardstick.

We use headings, etc cleverly – Everyone loves headings. They make your pages scannable for readers, and the search engines glean a lot of meaning from them. The same applies to a lot of other structural elements in your copy. We use them cleverly, so everyone’s happy.

 

Search engine optimisation – See it on your own site

Of course, this is just the tip of the search engine optimisation iceberg. The only way to truly experience – and appreciate – the benefits of intelligent search engine optimisation is to see it applied to your own website.